Rocket Mortgage Pride 2020 Talent Campaign

Rocket Companies had tasked our talent marketing team to create a unique look and feel for our Diversity and Inclusion team to utlize at our booth for Motor City Pride in 2020. The campaign before was "Love is Love", but when this came across our desks I wanted to push the boundaries of our campaign. The branding needed to play nice with the Rocket logo and branding, as well as the bright colors of the flag. The core of the concept was inclusivity and how the different unique identities of the individuals build up what is the LGBTQIA+ community.

Repeating grid of flyers showing off the vibrant branding
Mockup of two standing banners to be used at events
Variety of different print assets. Banner and print ads.
African American male repeated with different colored shirt mockups
Mockup of a drawstring back front and back
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