Rocket Mortgage Pride Campaign – 2020
Client
Rocket Mortgage
What was Delivered
A new brand system and collateral consisting of print, merchandise, and digital deliverables.
My Role
Concepting, collaborating, and executing the new brand.
Rocket Mortgage
What was Delivered
A new brand system and collateral consisting of print, merchandise, and digital deliverables.
My Role
Concepting, collaborating, and executing the new brand.
One of my favorite projects I got to work on was a new branding design for Rocket's pride campaign in 2020. This campaign was something I handled with a lot of care and consideration. The essence of it is that no one identity represents pride. Everyone's identity is unique just like the people who represent it. I wanted the puzzle pieces to represent the parts of the community and the people that come together to build the community.
Challenges:
- We were changing the brand for the first time after an established design existed for a few years.
- The goal was to be as inclusive as possible to all of the LGBTQIA+ community, including gender identities.
- The design was created during the pandemic, needing a quick pivot to digital assets and virtual collaboration.
- Find a way to include the trans community and their colors as well as the classic rainbow
Results:
Results:
- Collaborated with Rocket's LGBTQIA+ team member community to make sure it represented them.
- Made an inclusive and successful campaign that was truly unique and stood our amongst the crowd.
