The Problem:
Rocket companies is not in the consideration set currently with many UX Designers as a top workplace.
The target market isn't aware of who Rocket is, what they do, and the design practice they are building.
The target market isn't aware of who Rocket is, what they do, and the design practice they are building.
The Solution:
Create a unique campaign to be used across digital and social spaces to attract top talent to join our team. The chosen design used compelling headlines that got the message clear and upfront, while using actual examples of our clean and innovative UI as the hero of the ads to draw attention in. The core idea was to have the product speak for itself.
OTHER PITCHED CONCEPTS
Option 2 - Product View
Option 3 - Building Product
Option 3 - People Centered Design
Option 4 - Mind Mapping